Peakside Digital
A daytime moon over a fresh-snow ridge near Crested Butte, Colorado
Castle Rock, Colorado

Practical AI, smart builds, and clear rules for using them.

We take the complexity out of AI. Peakside Digital sets up AI that does real work for your business, builds the websites and tools around it, and explains every piece in plain English, so you know what it does and why. Routine replies run on their own, anything that matters comes to a person, and you learn to run it yourself.

AI, demystified
Don't know where you fit?

Growing fast and buried in admin? Start with a free consultation.

If rapid growth has you struggling to keep up, or you always feel understaffed and weighed down by administrative work, schedule a free consultation. We'll look at how your business runs today and help you figure out what you need, from one workflow to a company-wide project.

  • Free, with no obligation
  • Plain-English recommendations, no jargon
  • Any size: a single workflow or a larger build, scoped with Paul directly
Schedule a free consultation
Sound familiar?

What Castle Rock owners keep running into

Customers reach out and never hear back

A call, text or web form comes in after hours or on a busy day. By the time anyone replies, the customer has hired someone else.

Every inquiry gets a fast first reply you approve, plus follow-up reminders.

Leads are slowing and ads cost more

Social media leads have dropped off for many owners, and lead sites now charge just to respond to a quote request.

Win back past customers, ask for reviews after every job, and track what each new customer costs.

Too many tools, no time to choose

Owners hear about CRMs, chatbots and AI assistants every week, but don't know which ones fit or how to connect them.

Pick the simplest setup, connect it to what you already use, and get trained on it.

AI Setup

One workflow, set up properly, in about two weeks

Each setup is scoped with you after a free consultation, with training included. Ongoing support after launch is an optional monthly add-on. Without it, everything keeps running in your accounts and the 30-day fix window still applies. The goal is about four hours a week back.

Lead Reply and Win-Back

For trades and home services, solo providers and small offices.

  • Web form, email, text and missed-call inquiries in one list
  • A first reply drafted in your voice within minutes, for one-tap approval
  • Missed-call text-back and follow-up drafts at day 2 and day 7
  • A win-back campaign to past customers, drafted for your approval
  • A review request after each finished job
Delivery
About 2 weeks
Support after launch
Optional monthly add-on

Meetings to Minutes and Follow-Up

For small offices, consultants, nonprofits, booster clubs, youth leagues and HOA boards.

  • Works with the transcripts Teams, Zoom or Google Meet already make
  • Decisions and action items with owners and dates
  • Follow-up emails drafted for your approval, with reminders as dates approach
  • For organizations, a monthly newsletter or volunteer update drafted from the notes
Delivery
About 2 weeks
Support after launch
Optional monthly add-on

Customer Messages and Reviews

For food businesses, retail and downtown shops, and home-based businesses.

  • Incoming messages sorted by type: order, question, complaint
  • Suggested replies drafted for you to approve
  • Reply drafts for new online reviews
  • Three social post drafts a week from your own photos and notes
Delivery
About 2 weeks
Support after launch
Optional monthly add-on

One-on-one AI coaching on your own accounts is also available. Tool subscriptions are paid by you directly, and we estimate their monthly cost before we start. Every setup includes a one-page note on which tool is used, what data it sees, and who approves what goes out.

Dev Pod

Smart builds with a written scope, agreed before we start

Every project has a one-page scope, two rounds of revisions, a recorded handoff with a short how-to, and a 30-day fix window. Everything is built in accounts you own.

Any build can incorporate public data, or we can evaluate opportunities to bring in external data, such as industry, market or government data sets. When outside data is involved, Peakside builds a feasibility estimate first, so you know what's available, what it would take and what it's worth before you commit.

Starter Website

A site that looks current and turns visitors into calls.

  • Up to five pages on a website builder you own, built for phones first
  • Page copy drafted for your approval; you supply photos
  • Contact form, click-to-call, map and Google Business Profile links
  • Basic search setup and accessibility checks
Delivery
About 2 to 3 weeks
Care plan
Optional monthly add-on

Owner Dashboard

One page with the numbers you actually check.

  • Five to eight measures you pick, such as sales by week and cost per customer won
  • Up to two data sources you already have
  • Built in a free or low-cost tool you own
  • A written definition of every number, checked against the source
Delivery
About 2 to 3 weeks
Care plan
Optional monthly add-on

Data Cleanup and Import

A clean customer, member or product list in the right place.

  • Up to about 5,000 rows from up to three files
  • Duplicates removed; names, phones and addresses standardized
  • Imported into your CRM, email tool or a clean master sheet
Delivery
About 1 week
Care plan
Not needed

Small Tool or Automation

One tool that removes a manual step.

  • Connects up to three tools you already use
  • Examples: a quote form that fills a sheet and alerts you, a volunteer sign-up tracker, a weekly report by email
  • Tested with normal, empty and wrong inputs, with an off switch
Delivery
About 2 weeks
Care plan
Optional monthly add-on

The optional care plan is billed monthly. It covers small changes, checks that forms and automations still run, and a short monthly check-in. Changes beyond the written scope are quoted in writing first. Larger projects get their own support plan.

Bigger or custom work

  • Larger apps, customer portals and multi-month builds
  • Custom AI agents and integrations across your systems
  • Data platforms, reporting and analytics programs
  • Public and external data brought into your tools, starting with a feasibility estimate
  • Anything not listed here: talk to Paul directly
AI Governance

Your team is already using AI. Give them clear rules.

Data security and accuracy are the two biggest worries owners have about AI. A short policy, a look at the tools in use, and an hour of training answer both. Paul has designed compliance automation and data governance at enterprise scale, and he brings that experience down to a size that fits your team.

AI Policy and Data-Risk Package

For small businesses, professional offices and nonprofits whose staff or volunteers use AI tools.

  • A one- to two-page AI acceptable-use policy tailored to you
  • An approved-tools list and a "do not paste" data list
  • An inventory of the AI tools in use, including free accounts
  • A simple map of what data goes into each tool
  • A vendor checklist for your top tools, and a ranked list of risks with fixes
  • Uses in hiring, pricing, housing, insurance, health or education flagged for a lawyer
  • A one-page plan for what to do if data is shared by mistake
  • A 60-minute staff training session, recorded, with a cheat sheet
Delivery
About 2 to 3 weeks
Built on
The free NIST AI Risk Management Framework

Advisory only, not legal advice. AI Governance work is practical business guidance. Peakside Digital is not a law firm, does not give legal opinions, and does not certify compliance with any law. For legal questions, including Colorado's new AI law, we refer you to a licensed attorney.

How it works

A short review, a written scope, the build, and training

  1. Step 1

    Free 20-minute review

    We look at the part of your week that hurts most and whether a package fits. You get our honest take either way.

  2. Step 2

    Written scope

    A one-page scope with a fixed price, what's included and what isn't, and any tool costs. Work starts after you sign and pay the deposit.

  3. Step 3

    Build

    We build in accounts you own and test with invented data first, then with your real examples.

  4. Step 4

    Training and handoff

    A hands-on session, a written how-to and a recording, then 30 days to fix anything that doesn't work as agreed.

Always included

You stay in control

  • People where it mattersRoutine answers and reminders run on their own. Prices, commitments and anything sensitive go to a person first.
  • A plain-English data mapOne page showing what each workflow touches, which tools see it, and what never goes into an AI tool.
  • Training, not a black boxA hands-on session, a written how-to and a recording for you and your team.
  • Your accounts, your dataEverything lives in accounts you own, so you keep it if you stop working with us.
  • A 30-day fix windowIf something doesn't work as agreed in the first 30 days, we fix it at no charge.
  • Open about AIYou always know when you're talking with AI, and you can reach a person any time. How we use AI
  • Clear limitsWe don't work with mortgage or lending businesses, and we don't give legal, tax or financial advice.
AI Transparency Policy

How we use AI, and where we don't

Colorado's automated decision-making law (SB 26-189) sets four practices for businesses whose AI materially influences important decisions about people: tell people first, explain unfavorable decisions, let people correct their information, and offer human review. Our own use of AI doesn't make decisions like that, but we follow those four practices voluntarily as our standard, and we hold the tools we build for clients to the same standard.

Peakside Digital LLC · Effective November 12, 2026 · Reviewed at least twice a year

Where we use AI

  • Website assistant (coming soon). Our "Ask Peakside" chat will be AI. It will answer general questions about using AI and questions about Peakside, walk you through a short AI opportunity assessment of your business, help you book a call and pass everything else to Paul.
  • Follow-up emails. Some confirmations, reminders and follow-ups are sent automatically from templates Paul approved, and each one says so.
  • Drafting. AI helps draft proposals, documents and code. A person reviews everything before it reaches you.
  • Summaries. AI may summarize your request so Paul can prepare for your call.

Where we don't

  • AI doesn't decide whether we work with you, what you pay or what terms you get. Pricing is based on your project and needs.
  • AI doesn't screen, score or rank job or contractor applicants. A person reads every application and makes every hiring decision.
  • We don't use AI to make decisions about anyone's job, housing, credit, insurance, health care, education or government benefits.

Talking with our assistant, once it launches

  • It says it's AI at the start of every chat and whenever you ask.
  • Type "talk to Paul" or email PaulB@peaksidedigital.com to reach a person, who replies within one business day.
  • It's meant for adults asking about AI and business services. It has no rewards or features designed to keep you chatting, and it stays on AI and Peakside topics. If you mention a personal crisis, it points you to help right away.
  • Please don't share passwords, card numbers, bank details or health information in the chat.

If AI ever plays a role in a decision about you

  1. We tell you first, before or when AI is used.
  2. We explain an unfavorable outcome within 30 days: what was decided, AI's role and how to use these rights.
  3. We correct inaccurate personal information on request.
  4. A person reviews and reconsiders the decision on request.

We keep records of these notices and requests for at least three years.

Your information

  • We collect what you choose to share, such as your name, email, organization and question, to answer you and follow up.
  • AI service providers process chats and drafts on our behalf. Where offered, we use settings that keep your information out of model training.
  • We don't sell your information.
  • We delete chat transcripts after 90 days unless you've asked us to follow up, and keep follow-up records up to 24 months.
  • Email PaulB@peaksidedigital.com to see, correct or delete your information. We respond within 30 days.

Tools we build for clients

  • Every tool comes with a plain description of what it does, what data it uses and who reviews its output. By default, a person at the client approves what it sends.
  • Before a project starts, we ask whether the tool will influence a decision about people's jobs, housing, credit, insurance, health care, education or government benefits. If so, Paul reviews it personally, we recommend the client involve their lawyer, and we document the tool's intended uses, known limits, data and human oversight, and tell the client about material updates.
  • Clients using such tools handle their own customer notices; we can help as practical guidance.
  • We don't build tools for mortgage or lending decisions.

Questions or concerns about how AI was used with you go to Paul Brookshire at PaulB@peaksidedigital.com. This policy describes Peakside Digital's own practices. It is not legal advice and does not certify compliance with any law.

Founding clients

Three founding-client spots

Our first three clients get a founding-client rate. In return we ask for a 20-minute feedback call after 30 days and, only if you're happy with the result, a short testimonial.

About

Hi, I'm Paul Brookshire.

I've spent my career making complex technology work for real businesses. I've managed technology transformation for household-name national brands, including a $200 million transformation budget, and I helped design compliance automation and data governance for an enterprise software company.

Peakside brings that same discipline to Castle Rock businesses, without the jargon or the enterprise price tag. I'm a local small business owner too, and I focus on making new tools simple enough that people actually keep using them.

  • Led technology transformation on a $200 million budget
  • Designed compliance automation and data governance
  • Analytics and data background
  • Small business owner with board experience
Questions

Common questions

Is my customer data safe?

You get a written map of where your data goes before anything is switched on. We use business accounts you own, choose settings that keep your data out of model training where the tool allows it, and keep card numbers, passwords and health or financial information out of AI tools entirely.

What if the AI gets something wrong?

It will sometimes, so we match the checks to the risk. Low-risk answers come only from content you've approved, while quotes, commitments and sensitive topics always go to a person. During training we test it on your real examples so you know where to look closely.

Is it worth the cost?

Every project has a price agreed in writing before work starts, so there are no surprise invoices. We look for work that pays for itself, and the free consultation is where we size that up together. Monthly plans are optional, and tool subscriptions are estimated up front.

I'm not technical. Will I be able to use it?

Yes. We build around the tools you already use where possible, and training is part of every project.

What happens if I stop the monthly plan?

Everything keeps running in your accounts. You keep the how-to guide and recording, and you can come back for one-off help any time.

Do you work with nonprofits, clubs and boards?

Yes. Meetings to Minutes and the AI Governance package both fit volunteer-run groups like booster clubs, youth leagues, HOAs and nonprofits.

Is the AI Governance work legal advice?

No. It's practical business guidance on how your team uses AI. We're not a law firm, and we'll point you to a licensed attorney for legal questions.

Can you take on a big project?

Yes. The packages above cover the most common small jobs. Larger or custom projects are scoped and quoted directly with Paul. Use the bigger-project form and he'll reply personally.

Do you use AI to make decisions about people?

No. AI doesn't decide who we work with, what anyone pays or who we hire. If that ever changed, we would tell you first, explain any unfavorable outcome within 30 days, correct your information on request and have a person review the decision. Our AI Transparency Policy has the details.

Bigger projects

Have something larger in mind? Talk to Paul directly.

Custom apps, AI agents connected across your systems, data and analytics programs, or several workflows at once. Bigger projects skip the packages and go straight to Paul, who replies personally within one business day with next steps. We don't quote these until we've talked.

This opens your email app with your message ready to send to PaulB@peaksidedigital.com.

Free 20-minute review

Tell us which part of your week you'd like back.

We'll look at how you handle inquiries, follow-ups or your data today, and share what we'd change, whether or not you hire us. Paul replies personally.

This opens your email app with your request ready to send to PaulB@peaksidedigital.com.